The University of Wisconsin's 10-year contract with Under Armour is set to expire in 2026. Wisconsin has expressed satisfaction with the Under Armour partnership so far. Other schools' new apparel deals have incorporated NIL opportunities for athletes, and ...

UConn guard Azzi Fudd’s future with Under Armour has caused a frenzy among fans following Steph Curry and the sportswear company’s end to their long-term partnership.

Under Armour has ventured into sportswear several times with varying degrees of success. However, with its new Echo sneaker, the athletic giant is out to prove that when it comes to off-field looks, it is here to stay. “UA Echo marks our first step in ...

May 4 -- Hard, heavy, stiff and bulky is how soldiers and law enforcement officials most often describe their bullet-resistant body armor. And while developers have gone to great lengths to lighten the weight of protective clothing with man-made fabrics ...

Stephen Curry ended his decade-long run with Under Armour on Thursday as he entered sneaker free agency. A day later, he warmed up in black-and-white Nikes against the San Antonio Spurs and made his feelings clear about wearing the swoosh after the game.

Florida Gators football fans got to see a little bit of the future Thursday during the Under Armour All-America Game at Spec Martin Stadium in DeLand. There was plenty of action from six players who are either signed with Florida or have committed to ...