Forbes contributors publish independent expert analyses and insights. Mark Faithfull is London-based and covers retail and real estate Heard about the viral toy sensation that counts Lady Gaga, Warren ...

Carefully tucked behind panes of glass, more than 300 cute, colorful and cushy animal-stuffed toys — turquoise cows and orange axolotls among them — fill Hailey Porter's home office, which also serves ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. (WPRI) —Squishmallows will soon be included ...

Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. They’re cute. They’re plush. And now they come in fragrance form. The Squishmallows ...

Squishmallows are plush toys that were introduced by Kellytoy in 2017. They've recently grown in popularity on platforms like TikTok and Reddit. Collectors told Insider why they like Squishmallows, ...

PLANTATION, Fla.--(BUSINESS WIRE)--To celebrate the third-annual Squishmallows Day on Friday, March 7, Jazwares Cares, the philanthropic arm of global toy company Jazwares, is thrilled to announce ...

They're soft, cuddly, and heading into a legal battle. The owners of Squishmallows, the popular egg-shaped stuffed animals, filed an intellectual property lawsuit against Build-A-Bear on Monday, ...