This year's trending toys include product collaborations with hit movies "KPop Demon Hunters" and "Wicked: For Good." ...

The association, which represents toy makers and sellers, unveiled the finalists for its 2026 Toy of the Year Awards during ...

For more information about the TOTY Awards voting and selection process, visit ToyAwards.org.

The Wicked Squishmallows collection combines two massive fandoms: Squishmallows collectors and musical theater enthusiasts. And each character has Squishmallows’ signature marshmallow-soft texture ...

Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. They’re cute. They’re plush. And now they come in fragrance form. The Squishmallows ...

As if Squishmallows weren’t already cute and collectible enough! The brand that brings kids (and let’s be honest, plenty of grownups too) huggable, pillowy stuffed animals has a Harry Potter ...

Hold onto your witch hats! Squishmallows just dropped this year’s Halloween collection, and it’s packed with more spooky-cute characters than you can shake your candy corn at. The 2025 huggable lineup ...

Mob Entertainment partners with Jazwares to bring the horror video game genre to the plush aisles. The Poppy Playtime Squishmallows line is now available at Target. Poppy Playtime is an episodic ...

Where to pre-order the limited-edition collectibles. By Erin Lassner E-Commerce Writer If you purchase an independently reviewed product or service through a link on our website, The Hollywood ...