Every couple of years, Gillette reveals the latest breakthrough in shaving technology. That has often involved adding more blades to its razors. More blades must equal a better shave, right?! One, two ...

BOSTON — Over the next year, Gillette Co. looks to make a lot of noise as it spends $300 million to market its new Mach3 razor to the world — the ad campaign for the triple-bladed razor that has just ...

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The Gillette’s latest razor is finally hitting store shelves after months of hype, and the skirmish pits the consumer products behemoth against Schick, a smaller but still formidable challenger. This ...

A redesign of Gillette's Fusion razor, the nation's best seller, is coming and - before you ask - it doesn't have any extra blades. The company plans to have the Fusion ProGlide on store shelves in ...

NEW YORK – Gillette Co. (G) on Wednesday unveiled its newest shaving system, a five-bladed razor called Fusion with a trimmer on the back of the cartridge aimed at the 50 percent of men who have ...

September 16, 2005 The US$2 billion dollar shaving market was energized yesterday when market-leader Gillette announced it will introduce a five blade razor. Apart from being the first five blade ...

BOSTON — Gillette Co. fired the latest shot in the blade wars Wednesday, introducing a new razor for men that features five blades, one more than competitor Schick’s model. The razor, called Fusion, ...