In the fast-paced beauty industry, innovation isn’t just about launching new products—it’s about understanding and meeting real consumer needs with precision. For SHEGLAM, innovation is at the heart ...

Holiday season is upon us, which means getting acquainted with a host of new beauty trends to turn the most wonderful time of ...

Makeup can disrupt tear film, clog glands, and trigger infections. Learn which ingredients to avoid, safer brands to try, and ...

For a sleeker take on Y2K-era frosted makeup, holographic eyes are trending — and they're adding the prettiest shimmer to ...