Icy blue has never been more back! Whether you're pairing it with warm brown lips for a trendy color combo or leaving it ...

Paris Hilton brought her signature sparkle to Hollywood this weekend, and the city has barely recovered from the shine. The ...

In the fast-paced beauty industry, innovation isn’t just about launching new products—it’s about understanding and meeting real consumer needs with precision. For SHEGLAM, innovation is at the heart ...

Halloween is tomorrow. Do you have your costume set? You can use makeup to take your look to the next level. Jessica Mariin ...

Shine bright with these dazzling designs. More of a blink-and-you’ll-miss-it kind of glitter fan? Layer a burgundy pearl-finish polish with a midnight purple for an ombré nail look that’s subtly ...

As an eyeshadow minimalist, I can’t stand buying a giant palette only for the ultra-colourful shades to sit untouched. No matter how hard I try to spice up my eye makeup, the light browns and soft, ...

While there’s no one-size-fits-all look, birthday makeup typically leans toward dramatic eyes, glitter galore, and a flawless ...

There are golden beauty advent calendars too, including Charlotte Tilbury’s 12-item Beauty Treasure Chest, at £175 in Britain ...

Holiday season is upon us, which means getting acquainted with a host of new beauty trends to turn the most wonderful time of ...

Sometimes bits of eyeshadow and mascara can get into the eye. When this happens, makeup particles can migrate into the tear ...

Makeup can disrupt tear film, clog glands, and trigger infections. Learn which ingredients to avoid, safer brands to try, and ...