What Glossier truly excels at is building real and sustained hype for its collection of products, developed with insights sourced from a highly devoted online community. Years later, it’s still a ...

Industry speculation that makeup would be 2024’s hottest M&A target is quickly becoming a reality. The category, now years into a post-pandemic rebound and still prestige beauty’s largest segment in ...

The story of Glossier began like so many modern business tales: A young founder disrupts a market, develops cult products, expands into physical retail, reaches a $1 billion valuation—then hits a wall ...

The country music icon Dolly Parton once quipped, “It takes a lot of money to look this cheap.” Fans of the minimalist makeup brand Glossier might riff on this bon mot, noting that it takes a lot of ...