In March 2007, Google’s then senior executive in charge of acquisitions, David Drummond, emailed the company’s board of directors a case for buying DoubleClick. It was an obscure software developer ...

Google has been found to have violated antitrust law, again. A federal judge on Thursday ruled Alphabet, Google’s parent company, illegally maintained a monopoly over online advertising technology ...

The online search funnel is shrinking, and for Google, it's adapt or die. Generative AI means people are making longer, more specific queries when they search online. That's taking them to their ...

On Wednesday, Google shared details on its evolving criteria for blocking advertisers and publishers for ad fraud or misinformation. Google also rolled out a new consumer-facing tool that offers ...

Justice Department alleges Google stymied competition in online ad tech Google denies allegations, citing competition in apps and connected TV Trial to feature witnesses from Google, competitors and ...

We’re all now used to the way online ads work: You have a quick look for a new watch one day, and then ads for watch deals follow you around the internet for weeks. It feels like an obfuscated, ...

WASHINGTON, Jan 24 (Reuters) - The U.S. Justice Department accused Alphabet Inc's (GOOGL.O), opens new tab Google on Tuesday of abusing its dominance in digital advertising, threatening to dismantle a ...

Google operates illegal monopolies over two separate markets related to digital advertising technology, a federal judge ruled on Thursday – dealing the Big Tech giant another historic antitrust loss ...

Natalie Cusson is a small business owner with over 15 years experience in the creative arts. She's worked on ad campaigns for many trusted brands such as Nike, Subaru, Polaris, Red Bull and ...

This step-by-step tutorial teaches how to successfully set up the new Google Ads customer acquisition goal for new and existing campaigns. Google introduces customer acquisition goals for ads, ...

The Justice Department’s antitrust lawsuit, which a group of states joined, was the fifth by U.S. officials against the company since 2020. By David McCabe and Nico Grant David McCabe reports on tech ...