Event-based tracking. Event-based tracking with Google Analytics 4 reveals user behavior across websites and apps, providing better insights into customer journeys. Conversion and engagement. Key ...

An overview of events you can track by default and how to set up custom events in GA4, along with suggested use cases for each. Google Analytics 4 (GA4) rebuilt the platform from the ground up with a ...

Starting July 1, Universal Analytics will no longer collect data. B2B companies looking to track their web or app performance must use Google Analytics 4 (GA4). GA4 provides extensive capabilities for ...

Google Analytics adds new data quality features to help track campaigns and overcome privacy limitations. Google Analytics adds features to improve data accuracy as privacy rules limit tracking. New ...

Tracking form submissions is a crucial aspect of marketing success, as it allows organizations to gather valuable data about their audience and their preferences. By keeping track of the forms ...

Designed to provide seamless integration with Google Analytics, this app enables businesses to harness the power of data-driven insights without code. Composability is at the heart of our platform, ...