A new boss is entering the denim fray. Hugo Boss announced this week it is expanding its portfolio with Hugo Blue, a line dedicated to denim. The brand’s aesthetic will be inspired by street culture ...

Hugo Boss is promoting the debut of its new denim-focused line, Hugo Blue, by joining online gaming platform Roblox, according to news shared with Marketing Dive. The German fashion house has set up a ...

To receive the Vogue Business newsletter, sign up here. Hugo Boss is launching a dedicated denim line, Hugo Blue. It’s the latest move in a bid to appeal to younger consumers with separate brands and ...

Hugo Boss wholesale and e-commerce partners will also be offered the new line. The order season for the first Hugo Blue collection for Summer 2024 starts in June 2023. The products will arrive at the ...

The fashion giant said that although denim was at the core of the collection, the youth-orientated brand would be complemented by knitwear, outerwear pieces, and accessories. The launch follows a ...