Google’s AI Overview has somehow successfully managed to get people to be less engaged with search results, clicking through ...

In competitive industries where keywords are costly, every edge matters. Beyond keyword targeting, consider layering audience targeting onto your Search campaigns to gather richer performance data.

In an interview with Merca2.0, Google Ads' global vice president shared the platform's vision for the future on its 25th ...

Tired of intrusive ads and slow websites? 'The Times of India' introduces a 'Hack of the Day' to streamline your online ...

The Open Measurement SDK now provides a scaled way for original device manufacturers to confirm that ad impressions are ...

Alphabet Inc. 's AI-driven growth in Ads and Google Cloud boosts revenue, justifying a $321 target. Click for my GOOGL ...

The Justice Department and Google wrapped up a two-week hearing that could have a major effect on online advertising. By David McCabe Megan Mineiro Emmett Lindner and Cecilia Kang David McCabe, Megan ...

Dr. Bin Tang, Founder & CEO of Noah Digital, is an internationally recognized AI & digital marketing leader & author of ...

Brands buy YouTube ads but miss creator partnerships. New platforms like Agentio and Pixability are building infrastructure ...

Google will replace AdSense’s Ad Networks block with an Authorized Buyers control on Nov. 6, allowing new buyers by default and preserving existing blocks. Authorized Buyers replaces Ad Networks in ...

ALEXANDRIA, Va. (CN) — A trial to determine how Google will pay for operating its ad tech arm as a monopoly ended Monday with a newspaper executive pleading for more transparency in the way the ...

There aren’t many rules when it comes to selling commercials, but among traditional media companies, one has long been honored: Before the new head of a sales division comes to work, the predecessor ...