The Open Measurement SDK now provides a scaled way for original device manufacturers to confirm that ad impressions are associated with real devices.

Alphabet Inc. 's AI-driven growth in Ads and Google Cloud boosts revenue, justifying a $321 target. Click for my GOOGL ...

For many tasks in corporate America, it’s not the biggest and smartest AI models, but the smaller, more simplistic ones that ...

Google’s AI Overview has somehow successfully managed to get people to be less engaged with search results, clicking through ...

Disney has pulled its channels, including ESPN and ABC, from YouTube TV after the companies failed to reach a contract agreement. Here's what we know.

As AI advances, Vinod Khosla predicts massive disruption across industries. He also sees a future where healthcare, education ...

“There’s no question that more people will end up with these kinds of plans if the premium tax credits are not extended,” ...

In an interview with Merca2.0, Google Ads' global vice president shared the platform's vision for the future on its 25th ...

Lock screen ads are a popular way for mid- and low-budget smartphone makers to subsidize costs, but Americans have largely been able to avoid them until now. Get ready for that to change.

A new open protocol is teaching AI agents how to talk to each other, promising to make digital advertising faster, smarter, ...

Brands buy YouTube ads but miss creator partnerships. New platforms like Agentio and Pixability are building infrastructure ...

Amazon defends its approach and has taken steps to manage how efficient its water use is, but it has faced criticism over ...