In competitive industries where keywords are costly, every edge matters. Beyond keyword targeting, consider layering audience targeting onto your Search campaigns to gather richer performance data.

OzTAM has partnered with Fetch TV to include its Return Path Data (RPD) for its ongoing big data proof-of-concept (POC) project. In the TV measurement space, big data refers to a combination of RPD ...

OzTAM announced a partnership with Fetch TV to include its return path data in the industry's total TV currency. Fetch TV will contribute anonymous, aggregated data sent back through the return path ...

Wikipedia’s sister project Wikidata just got a new database that is easier for AI models to ingest. Wikipedia’s sister project Wikidata just got a new database that is easier for AI models to ingest ...

Google is willing to cough up more advertising data to publishers to address concerns about its illegal monopoly over digital advertising technology, a top executive at the search giant said Tuesday.

Given a school superintendent’s role in shaping academic outcomes, managing budgets and leading district strategic planning, it is reasonable to expect compensation to be linked to the district’s size ...

If New Jersey penalizes a group home provider, there is no online resource for residents and their guardians to look up whether the company is under a sanction. Unless someone at the group home or a ...

A federal judge ordered Google to hand over its search results and data to rival companies in a landmark antitrust case Tuesday, following the court’s ruling that the tech company’s online search ...

Judge Amit P. Mehta said the company must hand over some of its search data to rivals, but did not force other big changes the U.S. wanted. By David McCabe David McCabe has covered the Google search ...

NPD, the people search site with a bad security record, is back. The good news is you can pull your information from it. Bad news? Hundreds of sites contain your data, but you can remove. Get more ...

National Public Data is back with new owners, joining the ranks of other creepy, people-finding services. Here's how to get your profile removed from the site. When he's not battling bugs and robots ...