The U.K. broadcaster will launch ITVX in November as a free, advertising-funded streaming service to attract more overall viewers for its content. By Georg Szalai Global Business Editor U.K. TV giant ...

ITV and Virgin Media O2 have signed a long-term multi-year agreement that will see ITV programming receive enhanced prominence across all Virgin TV interfaces, including bespoke content curation and ...

The company, led by CEO Carolyn McCall, will replace its ITV Hub in an attempt to attract more eyeballs. By Georg Szalai Global Business Editor U.K. TV giant ITV will launch its new free, ...

ITV is calling ITVX “the UK’s first integrated advertising and subscription funded platform.” As previously stated, the streaming service will essentially replace ITV Hub and ITV Hub+ services, but ...