JCPenney (JCP) is making efforts to increase its store traffic by expanding its merchandise offerings. On April 12, 2016, JCPenney announced the launch of Boutique+, the company’s first plus-size ...

While shying away from using the word coupon, JC Penney’s recent delivery of a $10 “gift” to its email newsletter recipients demonstrated that the beleaguered department store was finally bending to ...

Prom season is around the corner, but not every teenage girl can afford a dress. JCpenney doesn’t want that to stop girls from taking part in what can be a high schoolers most memorable night. The ...

JCPenney has partnered up with Dress for Success to help provide professional clothing for women-in-need. Throughout February, JCPenney shoppers can round up their purchases to the nearest whole ...

Soltau emphasized the work to revamp J.C. Penney. She also plans to release a long-term strategy map in the coming months. "We are working to reestablish the fundamentals of retail at JCPenney, and at ...

J.C. Penney has ushered in the spring season with its Spring Style Event, which is mostly a clothing event. “Spring state of mind,” says the J.C. Penney website. “Upgrade your style for the new season ...