JCPenney (JCP) is making efforts to increase its store traffic by expanding its merchandise offerings. On April 12, 2016, JCPenney announced the launch of Boutique+, the company’s first plus-size ...

While shying away from using the word coupon, JC Penney’s recent delivery of a $10 “gift” to its email newsletter recipients demonstrated that the beleaguered department store was finally bending to ...

J.C. Penney has ushered in the spring season with its Spring Style Event, which is mostly a clothing event. “Spring state of mind,” says the J.C. Penney website. “Upgrade your style for the new season ...

Ashley Graham is taking center stage, literally. The supermodel and body-positive powerhouse has unveiled her first namesake collection for JCPenney, unapologetically designed for curvy women, and The ...

JCPenney has partnered up with Dress for Success to help provide professional clothing for women-in-need. Throughout February, JCPenney shoppers can round up their purchases to the nearest whole ...