JCPenney (JCP) is making efforts to increase its store traffic by expanding its merchandise offerings. On April 12, 2016, JCPenney announced the launch of Boutique+, the company’s first plus-size ...

The Bold Elements x Ally Brooke collection focuses on petite fashions and size-inclusive fits By Tim Chan All products and services featured are independently chosen by editors. However, Billboard may ...

Even though more than two-thirds of women wear plus-size apparel, they’re often made to feel invisible — particularly in the world of fashion apparel. But model and plus-size advocate Ashley Graham, ...

While shying away from using the word coupon, JC Penney’s recent delivery of a $10 “gift” to its email newsletter recipients demonstrated that the beleaguered department store was finally bending to ...