JCPenney (JCP) is making efforts to increase its store traffic by expanding its merchandise offerings. On April 12, 2016, JCPenney announced the launch of Boutique+, the company’s first plus-size ...

PLANO, Texas -(April 12, 2016) - Because every body deserves great style, JCPenney [NYSE: JCP] is introducing Boutique+(TM), its first-ever plus-size fashion brand designed exclusively for the ...

While shying away from using the word coupon, JC Penney’s recent delivery of a $10 “gift” to its email newsletter recipients demonstrated that the beleaguered department store was finally bending to ...

Ashley Graham is on mission to empower women to feel "sexy and confident" in their skin and in the clothes they wear. The model and mom of three, 37, is continuing to champion for size-inclusive ...

Tracee Ellis Ross released a collection with JCPenney. The affordable collection has nothing over $75.00. We reviewed our favorite pieces from the collection; however, we’re showing you how regular ...

The model is continuing her advocacy for the plus-size community with a new line launching this fall Ashley Graham shares the details behind her partnership with JCPenney, which includes a fashion ...