This story was originally published on Fashion Dive. To receive daily news and insights, subscribe to our free daily Fashion Dive newsletter. JCPenney is partnering with model and entrepreneur Ashley ...

This time last year, designer Ashley Nell Tipton was receiving praise for being the first designer specializing in plus-size clothing to really make it on Project Runway. A few months later, she ended ...

JCPenney is upgrading its body positivity game with an amazing new brand campaign for its plus-size clothing line, "Here I Am." The campaign features style blogger and designer Gabi Fresh, writer Jes ...

The next time you visit JCPenney, you might notice some changes in its options for plus-sized shoppers: The department store announced this week that it is introducing its first in-house plus-size ...

Ashley Graham, plus-size supermodel, entrepreneur, and currently starring as the murderess Roxie Hart in “Chicago” on Broadway, has a new gig — a three-year partnership with JCPenney on a plus-size ...

The Plus-Size Market Explosion Nobody Saw Coming The plus-size fashion business is undeniably thriving in 2025, with robust ...

PLANO, Texas - (Sept. 1, 2016) - For plus-size women who love fashion forward looks, JCPenney [NYSE: JCP] is debuting its first exclusive capsule collection by fashion designer and Project Runway® ...

Samyra Miller shares content with her combined 2.5 million followers in hopes of creating change for plus-size people ...

In the first few seconds of JCPenney's new #HereIAm campaign, Jes Baker, the author of Things No One Will Tell Fat Girls, stares into the camera and asks, "Would my life be better if I were thinner?" ...

When brands promote body positivity, the end result doesn't always seem to further awareness for fat activism or self-love. Instead, it can sometimes feel like a sales tactic above all else.

JCPenney is trying to grow its share of the $17.5 billion plus-size apparel market with a new clothing line targeting curvy millennials. The new line, called Boutique+, will be JCPenney's first line ...