JCPenney and Ashley Graham defy the Ozempic trend with a bold, size-inclusive campaign that celebrates curves and drives ...

This story was originally published on Fashion Dive. To receive daily news and insights, subscribe to our free daily Fashion Dive newsletter. JCPenney is partnering with model and entrepreneur Ashley ...

This time last year, designer Ashley Nell Tipton was receiving praise for being the first designer specializing in plus-size clothing to really make it on Project Runway. A few months later, she ended ...

Ashley Graham, plus-size supermodel, entrepreneur, and currently starring as the murderess Roxie Hart in “Chicago” on Broadway, has a new gig — a three-year partnership with JCPenney on a plus-size ...

The next time you visit JCPenney, you might notice some changes in its options for plus-sized shoppers: The department store announced this week that it is introducing its first in-house plus-size ...

To launch its new plus-size clothing line designed by Project Runway winner Ashley Nell Tipton, JCPenney rolled out a new ad campaign focused on body positivity. The video for #HereIAm includes ...

JCPenney is trying to grow its share of the $17.5 billion plus-size apparel market with a new clothing line targeting curvy millennials. The new line, called Boutique+, will be JCPenney's first line ...

For the first time, shoppers at South County Center’s JCPenney store can find brands available elsewhere in the store — including Liz Claiborne and Bisou Bisou — in plus sizes with the same ...

In the first few seconds of JCPenney's new #HereIAm campaign, Jes Baker, the author of Things No One Will Tell Fat Girls, stares into the camera and asks, "Would my life be better if I were thinner?" ...

When brands promote body positivity, the end result doesn't always seem to further awareness for fat activism or self-love. Instead, it can sometimes feel like a sales tactic above all else.