Forbes contributors publish independent expert analyses and insights. I cover luxury fashion and beauty. Underwear drawers changed forever in 1934 when an apparel engineer named Arthur Kneibler, at ...

To commemorate Madison Bumgarner's historic postseason, the folks at Jockey — yes, the underwear company — created a very limited supply of "Mad Bum" inspired apparel that was given away to 2,000 ...

That dude that blew past you on the court? Maybe it’s his skills—or maybe it’s just that he had the right underwear on, and you didn’t. Seriously, bruh. If you’re wearing the same underwear in the gym ...

The "Can't Have Mine" singer opens up to PEOPLE exclusively about how clothing brand Jockey is fitting into all stages of his life, from fatherhood to tour life Robby Klein for Jockey Country musician ...

It’s one thing to put sports stars in underwear ads. It’s something else to put famous American heroes in them. Jockey, in an outrageous new ad campaign, is taking the celebrities in skivvies concept ...

The heavily male-associated Jockey underwear brand is going to stretch its appeal, if not its waistband, next year when it plans to focus on female lingerie for the first time. Jockey has appointed ...

It's one thing to put sports stars in underwear ads. It's something else to put famous American heroes in them. Jockey, in an outrageous new ad campaign, is taking the celebrities in skivvies concept ...

You may not be able to grow Ron Burgundy’s thick, lustrous mustache, but you can drive his car of choice, eat his favorite ice cream and even dress like him. At least when it comes to underpants. This ...

Combining performance underwear features with everyday comfort, the aptly named Jockey 24/7 is designed to take the wearer from the office to the gym and out again, keeping kiwi guys covered no matter ...