The Jordan Brand empire has been one of the strongest lines for over a decade strong. They have enlisted a long line of future Hall of Famers and supplied them with everything they needed to be great, ...

Without question, the Jordan brand has revolutionized how sneakers are consumed since Nike debuted Michael Jordan’s namesake designs in 1985. Aligning with Jordan’s longstanding love of golf, the ...

A popular Retro Jordan sneaker “makes its long-awaited return, staying true to its original design for the first time.” It’s been a beautiful week or so for Air Jordan 11 fans like me. If you consider ...

Michael Jordan has been wearing these golf shoes for at least four years — and soon you could be wearing them, too. Nike describes the Jordan 11s as bringing “an iconic court design to the course.” ...

Fortnite Battle Royale, which just concluded a partnership with John Wick: Chapter 3 — Parabellum, announced a new collaboration with Nike's Jordan Jumpman brand as part of its version 9.10 patch ...

For a celebrity brand or collaboration to resonate with customers – and ultimately, perform – the celebrity in question must authentically demonstrate genuine enthusiasm and personal use of the ...