“How do I feel about my period? I love it!” That's the opening line from Kotex's 2010 "So Obnoxious" ad, which you might remember. The satirical ad features "a believably attractive 18-to-24-year-old ...

At this point, ads for [adjusts bifocals, clears throat] “feminine products” are so cliche that Always has broken down and started doing Dove-style empowerment marketing in the hopes of standing out.

Are you a print subscriber? Activate your account. By Tim Nudd - 1 hour 27 min ago By Tim Nudd - 2 hours 57 min ago By Ewan Larkin - 5 hours 57 min ago By Adrianne Pasquarelli - 5 hours 57 min ago By ...

Kimberly-Clark's Kotex brand is hoping to break down the stigmas and embarrassment surrounding feminine care products. The Dallas-based company is introducing a new product line called "U by Kotex." ...

Menstruation in sports isn’t a new conversation. Nike rolled out Leak Protection: Period shorts, and Adidas launched period-proof tights, both using the word directly but tying it to innovation in ...

Kimberly-Clark's Poise, Depend and Kotex products are demographically distant when it comes to the target consumer. But they are very similar in at least one regard: All three are designed to deal ...