LEGO is one of the most beloved toy brands. While these tiny plastic bricks have built their way into our hearts over the years, they've also made their way on to our screens. There have been a ton of ...

Lego on Tuesday reported a 12% jump in revenue for fiscal year 2025 and reported consumer sales that far outpace the broader toy industry. Its brick sets based on Formula One, botanicals and popular ...

Six years after revealing the first batch of Lego Super Mario sets, Nintendo and The Lego Group are finally giving fans what they want: Super Mario minifigures. On Tuesday, March 10 (aka, Mario Day), ...

Mamma mia! Lego fans have finally gotten confirmation from Nintendo that, yes, we are getting a Lego minifigure of Mario. This new fig will arrive sometime in 2027 alongside new sets that will likely ...

Lego has unveiled three Pokemon building sets themed around Kanto region legends from Generation 1. All three models are part of Lego's display series for collectors and experienced builders, and they ...

Forbes contributors publish independent expert analyses and insights. A British writer who specializes in indie gaming and LEGO. This voice experience is generated by AI. Learn more. This voice ...

The star of the show, to a lifelong Lego builder like myself, is the refreshed Grogu figure. The lovable green life-form originally referred to as “Baby Yoda” by fans was first introduced into the ...

Lego is a low-tech toy for kids (and adults!), but the brand is bringing the building block toys into the technology space with its new Smart Bricks. These bricks work alongside Smart Tags and Smart ...

It’s worth pulling out a headset if you have one. It’s worth pulling out a headset if you have one. is a senior editor and founding member of The Verge who covers gadgets, games, and toys. He spent 15 ...

Lego and Pokémon are collaborating for the first time on a series of collectible sets. The new sets are being released to celebrate Pokémon's 30th anniversary. Sets featuring characters like Pikachu, ...

One of the biggest announcements at this year’s Consumer Electronics Show (CES) wasn’t a new TV or a robot — it was LEGO Smart Play. The futuristic technology allows LEGO builds to emit lights and ...

Lego is looking to bring your creations to life. On Jan. 5, The Lego Group unveiled its new SMART Play bricks, tags, and mini figures at the Consumer Electronics Show, or CES 2026, in Las Vegas, which ...