LeBron James has built one of the most lucrative business profiles in sports. Since entering the NBA as the No. 1 pick in 2003, he parlayed on-court success into long-term commercial partnerships, ...

The Los Angeles Lakers enter the 2025-26 NBA season with the father-son combo of LeBron and Bronny James still together on the roster. They made history last season as the first father-son duo to play ...

The Los Angeles Lakers star LeBron James has been in the spotlight throughout this offseason. After the disappointing early playoff exit, the speculations about James’ future started. Later, reports ...

The new school year is upon us, and basketball coaches are preparing to order shoes for their upcoming season. As always, Nike releases 'Team Bank' colorways of its flagship sneaker lines to easily ...

LeBron James is less than two months away from doing something that no player in the history of the NBA has ever done before. He is about to suit up for his 23rd season — his eighth with the Los ...

The Los Angeles Lakers are now less than two months out from their upcoming 2025 season, which is slated to tip off on October 21. It will be yet another season for four-time league MVP LeBron James, ...

On Monday, Nike launched a new ad in celebration of LeBron James’ upcoming 23rd season in the NBA. Suffice it to say, Bill Simmons wasn’t a fan. “This is a full-fledged ‘Yikes!'” The Ringer founder ...

The Los Angeles Lakers are going to try to make runs for the NBA title as long as LeBron James is on the roster. He has been trying to win one final title before retiring from the league. James is ...

The University of Tennessee will switch from Nike to Adidas for its athletic apparel starting July 1, 2026. Adidas previously served as the Vols' apparel provider from 1995 to 2015. University of ...