Learning to ride a bike is one of the key landmarks in childhood. Regardless of whether your child is a natural on two wheels ...

Reimagining modern helmet design with over ten years of research, development, and testing, Lazer introduces its new KinetiCore helmet technology. This revolutionary new design features built-in ...

A good-looking and cost-effective helmet, but the fit is tighter than the sizing suggests and the retention system is fiddly Lazer’s Strada KinetiCore is one of its most cost-effective road cycling ...

Lazer says that the new Cerro KinetiCore helmet is good for both road and gravel riding. It includes a small visor that’s designed to help protect you from everything from the sun's rays to mud and ...

Lazer has set out to make the Jackal KinetiCore a trail rider's dream. It's intended to be a helmet to enable you to push harder on the trails, with improved protection, ventilation and comfort. Bold ...

Belgium-headquartered Lazer, the world’s oldest helmet company, has been designing and creating helmets for more than 100 years. To contribute to a society where cyclists can enjoy riding in safety ...

The new company, Lazer Sport NV, will be based in Antwerp Belgium. The MBO was led by division manager Sean van Waes and sales manager Peter Steenwegen. Lazer will remain as the helmet brand name of ...

It's not uncommon for recreational cyclists to stop at a sidewalk cafe after a long ride, and sit outside near their bike while sipping their drink. While such situations don't necessarily call for a ...

Lazer is launching the Lazer Superskin, an innovative new motorcycle helmet range that marks a breakthrough in brain protection and a huge step forward in motorcycle helmet design. It protects from ...