Forbes contributors publish independent expert analyses and insights. This week, LEGO Group and Nike, Inc. announced a multi-year partnership aimed at blending the worlds of creative play and sport.

Lego toymaker saw its sales flourish in the first half of 2025, thanks to plant-themed bricks and partnerships with well-known brands like Formula 1 and the popular animated children's series "Bluey." ...

Lego outpaces global toy market with 12% sales growth Successful partnerships boost sales across consumer segments US sales grew despite tariffs COPENHAGEN, Aug 27 (Reuters) - Danish toymaker Lego ...

After facing a near-collapse in 2003, the Danish toy company LEGO rejuvenated itself over the next two decades by leveraging its community of passionate fans and refocusing on its core brand identity ...

Eric Warner is a Journalist and Multimedia Producer based in New England with over seven years of experience producing stories for multiple print, online, radio, and video publications. Eric has been ...