Leave it to Levi’s to make a compelling case to copy your dad’s outfit. The denim brand, which has brought us cult-favorite styles like the 501 and aptly named (and super flattering) Wedgie, is out to ...

This story originally appeared in Business Insider. If you’re wearing khakis or jeans instead of a suit in an office right now, you have clothing giant Levi Strauss & Co. to thank for that. Before it ...

Khaki is back. But more than that, the humble military-inspired staple of the ‘80s preppy wardrobe — and hallmark of the ‘90s casual Friday era that followed — is marching upmarket. This spring, dusty ...

Back in 2007, Levi’s did a cradle-to-grave assessment of the resources required for its famous 501 denim and found out something surprising: its jeans were practically made of water. The San Francisco ...