For decades, multinational companies treated localization as a surface-layer adjustment. They tweaked marketing, packaging, or pricing to suit regional tastes. But in today’s fractured world, such ...

Neil Broadley, a localization director at Square Enix, has been sharing his viewpoints on the localization process for Japanese games being translated into English. Recently, a lot of gamers have been ...

Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with content, and download exclusive resources. Cory Benfield discusses the evolution of ...

In 2024, a quirky, sharp-toothed plush toy named Labubu, produced by Chinese company Pop Mart, became a global sensation. Its popularity surged after celebrities like BLACKPINK’s Lisa, Rihanna and Dua ...

Intercultural competence is critical for all roles in localization – but many roles do not require fluency in languages beyond English. While translation between languages and cultures is at the heart ...

Anderson localization, first proposed by Philip Anderson in 1958, refers to the universal phenomenon of wave localization in the bulk of a crystal when disorder is introduced. Here, we experimentally ...

Adapting your applications and infrastructure to regional mandates is critical for compliance, but it can inadvertently create cybersecurity blind spots. Data localization laws, while aiming to ...

Separate accounts, separate campaigns, or one shared setup? It’s often the first question marketers face when launching Google Ads in multiple countries or languages. The structure you choose lays the ...

As more and more governments turn to data localization, these laws’ negative impact on digital rights are becoming increasingly clear. The multistakeholder community must come together to devise ...