Marketing Dive

Inside Lowe’s social-first holiday push as Gen Alpha enters the market

CMO Jen Wilson explains how the home improvement retailer measures the success of in-store experiences and its new creator network.
Hosted on MSN

49ers’ Christian McCaffrey call San Francisco ‘San Fran’ in new commercial

(KRON) — 49ers running back and former Stanford University standout Christian McCaffrey committed a Bay Area cultural faux pas in a new Lowe’s ad posted to social media on Oct. 1. “What’s up, San ...
Tulsa World

Lowe's stands by decision to pull ads from Muslim show

NEW YORK — Lowe's is planning to stick by its decision to yank its ads from a reality TV show about American Muslims despite the growing opposition the home improvement chain is facing over the ...