On Jan. 4, MAC Cosmetics released a new eyeshadow palette that the company advertised as being inspired by the Sims video game series. The $32 beauty product was promoted on MAC’s Instagram as a way ...

On Jan. 4, MAC Cosmetics released a new eyeshadow palette that the company advertised as being inspired by the Sims video game series. The $32 beauty product was promoted on MAC’s Instagram as a way ...

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The folks at MAC might be asking you to get in touch with your rose-gold-loving, white-V-neck-wearing, Frappuccino-drinking "basic bitch" this spring. How so, you ask? The brand is testing out an ...

Just when we thought we were set with strobe products (considering that there now exists everything from unicorn highlighters to rainbow compacts), along came something else to change our minds. Over ...

Backstage at Fashion Week is a magical — albeit frenzied — place. Not only do you get to see stylists and makeup artists showcase their talents on some of the most beautiful women in the world, but ...

No makeup bag is complete with a palette, or two or three depending on who you ask. Whether you’re someone who loves executing daring eyeshadow looks or can’t leave the house without a ...