Folks all around the country, even those who aren’t hat connoisseurs know the brand. But you may not know the backstory. The Southern Weekend stopped by the Stetson factory in Garland, Texas to see ...

There are a lot of brands that boast about their American heritage, even if they’re only a few decades old. Then there’s Stetson. The quintessential Western brand was founded in 1865 by John B.

Stetson, the American hat brand founded in 1865, is having a banner year. To commemorate its 160 th birthday, the label has released an anniversary collection with limited edition iterations of its ...

The Stetson Hatters bring one of the most unusual mascot names in college sports to the NCAA men's tournament. In a field with Peacocks, Zips, Lopes and, uh, Beach, that's an accomplishment. And, yes, ...

For a true modern-day Wild West moment, visit Sundance Square in Fort Worth, Texas, to see the ginormous 16-foot-long Rhinestone Cowboy Hat. It is an absolute must-stop spot for any road-tripper going ...

For a long time, choosing a hat was easy for me: I simply didn’t. I saw The Hat as a fashion flex (way before I knew that term), an eccentricity that involved image management and risk. Of course, I’d ...