Beauty lovers are notoriously tough to shop for. They follow trends, know their ingredients and usually already own the ‘It’ ...

*If you click on a link in this article we will earn affiliate revenue CAT Deeley’s make-up always looks flawless, and the star has revealed her go-to mascara costs less than £10. The This Morning ...

Black Friday and Cyber Monday 2025 are right around the corner. Here’s when both sales happen, what to expect this year, and early deals you can already shop.

New York Post may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. You aren’t going to have to wait until the ...

Say goodbye to streaky, raccoon eyes and clumpy globs of buildup thanks to the Essence Lash Princess False Lash Waterproof Mascara. It delivers full, voluminous lashes that rival falsies without the ...

Not all of us are blessed with eyelashes that look like a set of falsies, but here's some good news: You can still achieve the same look without the genes. That’s the beauty of mascara. While there is ...

Mascara is definitely a staple product for me. I never leave the house without it —I need my concealer, mascara, and brow pencil before leaving, lol. Because I basically wear mascara all the time, I’m ...

We independently evaluate all of our recommendations. If you click on links we provide, we may receive compensation. Our top picks give volume without irritation and are safe for sensitive, watery ...

Ilia Beauty is the latest brand to launch Spring’s must-have makeup essential. Plus, celebrity makeup artists weigh-in on when and how to wear Spring beauty’s brown mascara trend.

While black lashes have been the standard, modern beauty trends like the no-makeup makeup look are favoring a softer approach, which is why brown mascara should be on your radar. It’s universally ...