Sharjah: Her Highness Sheikha Bodour bint Sultan Al Qasimi, Chairperson of the Sharjah Book Authority (SBA), has officially ...

B2B marketers believe financial literacy will help them secure investment, but is there more involved than just reading a ...

Marketing software can help your business engage customers and connect with prospective buyers to grow your brand awareness ...

Digital marketing refers to the promotion of products or services using digital channels, such as search engines, websites, social media, email, and mobile apps. It differs from traditional marketing, ...

At its core, marketing aims to establish a relationship between businesses and their potential customers. It is about understanding the marketplace and positioning one’s product or service in a way ...

Millennials helped fuel a craft brewery boom. But now, Americans are turning to cheap, basic-tasting beer with simple ...

The University of Arkansas at Little Rock is offering three courses on artificial intelligence to help the community with ...

Rising use “is not a signal of satisfaction,” an author of a new report says. Rather, heavy users of the apps are under “financial strain.” By Ann Carrns Pay-advance apps are marketed as a way to help ...

Learn the principles behind measurable and accountable marketing practices, as well as practical and effective methods. Implement direct mail campaigns and track results to reach and exceed marketing ...

We may receive a commission on purchases made from links. As much as customers have come to appreciate Amazon for supplying products from countless brands, it's worth noting that not all Amazon finds ...

In advertising, “puffery” is widely accepted as a persuasive marketing tactic. Courts have long recognized that exaggerated or boastful advertising statements that are not presented as factual claims ...