CRM systems organize customer data and communications, helping sales teams execute consistent follow-up strategies, track in-progress deals, and identify additional sales opportunities.  Salesforce ...

Pharmaceutical marketing has often been viewed through the lens of process and execution – campaigns, timelines, approvals.

Jacqui Muller, researcher at Belgium Campus iTversity and a UiPath Most Valued Professional looks at how AI-powered robotics ...

Sharjah: Her Highness Sheikha Bodour bint Sultan Al Qasimi, Chairperson of the Sharjah Book Authority (SBA), has officially ...

B2B marketers believe financial literacy will help them secure investment, but is there more involved than just reading a ...

Marketing software can help your business engage customers and connect with prospective buyers to grow your brand awareness ...

Digital marketing refers to the promotion of products or services using digital channels, such as search engines, websites, social media, email, and mobile apps. It differs from traditional marketing, ...

At its core, marketing aims to establish a relationship between businesses and their potential customers. It is about understanding the marketplace and positioning one’s product or service in a way ...

The problem with the “basic math” behind delaying Social Security is that it often overlooks longevity risk. While it’s true that waiting longer increases your benefit, your total lifetime payout ...

Millennials helped fuel a craft brewery boom. But now, Americans are turning to cheap, basic-tasting beer with simple ...

Millions of pensioners are set for a larger State Pension boost next April than initially expected, following revised figures from the Office for National Statistics (ONS). New data published on ...