The Maybelline Lasting Drama Gel Liner has surely impressed me with its finish and long lasting effect. It is easy on the pocket too! I love eye make-up. One thing I never step out without is my kohl ...

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Maybelline is targeting Facebook users likely to be interested in its cosmetics via a series of ads that expand into a full-screen experience showcasing tutorials for different eyeliner looks after ...

Shop TODAY independently determines what we cover and recommend. When you click on or buy through our links, we may earn a commission. Learn more. Eyeliner is one of the most frustrating beauty ...

What: An eyeliner that will last you all day, all night, and beyond. Who: Maybelline was founded by Thomas Lyle Williams in 1915 when he saw his sister applying coal dust to her eyelashes with ...