Merino wool is a high-performing natural material used for socks, baselayers, sweaters, and more. Like other wool clothing, Merino wool is excellent for outdoor activities because of its ability to ...

Throughout your evolution into manhood, you've likely owned many different style shirts. Cotton, linen, knit, polyester, the list goes on. After a while, they all may start to seem the same. Shirts ...

“What makes them easy to maintain is that wool products rarely require washing at all. Wool is naturally antimicrobial, meaning it resists the growth of bacteria that cause odors. Even after extended ...

Merino wool baselayers deliver superior thermal comfort and performance benefits, according to a new study and four-year research programme led by North Carolina State University and Woolmark. The ...

Merino wool has dominated the outdoor base layer market, setting the bar for warmth, breathability, and temperature regulation. Although merino has long been considered the best base layer material ...

Smartwool's cycling gear is great for transitional-weather workouts. (Photo via Hilary Hagerman) It's been a hot summer in Canada. For someone like me, who frequently cycles 50 kilometres or more at a ...