PepsiCo has unveiled what it calls the largest brand redesign in Lay’s nearly 100-year history, pairing a new visual identity with reformulated recipes and updated packs. Announced on 9 October 2025 ...
Artwork now uses a colour system derived from recipe ingredients. / Credit: Frito-Lay company PepsiCo has unveiled what it calls the largest brand redesign in Lay’s nearly 100-year history, pairing a ...
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To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min The acquisition joins the local ...
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