In the late 1980s, my best friend Jody had glorious naturally curly hair. Mine? Poker straight. I hit the salon every few months to endure a painful, frizz-inducing perm in a futile attempt to achieve ...

Celebrity hairstylist and owner of STRIIIKE, Ashley Streicher, is redefining the modern perm. Find out more about her permanent wave treatment and how it came to be. Along with her sisters Jenn and ...

FARGO - We've all heard the horror stories - a ringlet perm gone wrong, resulting in a frizzy, fried, crunchy hairstyle for months to come. While the thought of an '80s-esque perm may be terrifying, ...

With lockdown forcing Britons to go months without a haircut, many of us will be keen for a complete mane overhaul when salons finally reopen in April. One style that's seen an unexpected resurgence ...

Perms are back and bigger than ever — but the techniques have been fine-tuned to make it easy to get whatever kind of curl you're looking for: kinky coils, beachy waves, or even just some added body ...

Beautiful curly locks were every '80s girl’s dream hair look. Just like the revival of every other retro trend, the perm is finally back but with a modern twist, and boy, are we glad! It’s time to ...

Photographs by Craig McDean. Styled by Edward Enninful. Hair for Stone by Mara Roszak at Starworks Artists; makeup for Stone by Rachel Goodwin for Chanel at Starworks Artists. Manicures by Michelle ...

Perms are making a comeback this year, but they're looking sleek and modern this time around. The word "perm" brings poodle-head hair to mind; the kind that seems to be synonymous with the '80's ...

The perm is back: there aren't many other four word phrases in beauty that could cause such a flicker of panic in even the most hardy of hair trend followers. But for 2020, a softer, more modern ...