There’s nothing quite like an early gift, and right now, Ulta’s giving customers up to 40% off on select products during it!

‘I rarely jet off during summer, but in winter I find myself craving a switch-up. I get that vital vitamin D hit visiting my ...

Infused with antioxidant-rich plant oils, like rosehip and green tea seed, to hydrate, protect, and smooth the skin, this ...

In middle school, I picked out my first-ever mascara from the aisle of my local Target — Maybelline’s Great Lash in the iconic green-and-pink tube. Now, armed with over a decade’s worth of experience ...

In this tutorial, I demonstrate a colorful eye look featuring soft smokey shades on the lower lash line, yellow in the ...

If you’re as beauty-obsessed as I am, you’ve probably been counting down the days until Black Friday. Well, good news—Ulta isn’t making us wait. The retailer just rolled out its Early Black Friday ...