NEW YORK -- The Super Bowl isn't just played on the field. Just as intense is a battle off the field to win viewers' attentions. Advertisers are paying $5 million for just 30 seconds to reach the more ...

Ford, Budweiser, Pepsi, Snickers, and Mr. Clean are are all spending big on Super Bowl LI. The Super Bowl is more than a game - this is the time to sit around, eat some snacks, and wait around for the ...

Are you a print subscriber? Activate your account. By Tim Nudd - 9 min 17 sec ago 3 hours 24 min ago By Ad Age Staff - 3 hours 26 min ago By E.J. Schultz - 3 hours 39 min ago By Gillian Follett - 8 ...