The Louisville Cardinals faced the Bucknell Bison in a college basketball exhibition at the KFC Yum! Center. Here's the UofL ...

Spalding, the world's leading basketball brand, has entered into a multi-faceted partnership with Overtime and Overtime Elite ...

Despite losing to No. 19 Kansas on Friday, Pat Kelsey's No. 10 Louisville basketball team learned a lot under the KFC Yum!

The 2025-26 NBA season officially tips off on Tuesday, at 7:30 p.m. ET with a doubleheader featuring Rockets vs. Thunder and Lakers vs. Warriors, leaving Fantasy basketball managers just a few hours ...

The NBA Europe project is gaining momentum, with Deputy Commissioner Mark Tatum revealing a tentative timeline for its launch. "Our goal is to launch in the next two years. We hired JP Morgan and Rain ...

As the NBA begins its new 11-year broadcast rights package with a heavy focus on digital content, longtime basketball YouTuber Kenny Beecham will become one of the first online creators to sign on ...

Memphis basketball coach Penny Hardaway has hired NBA veteran Roy Rogers as an assistant coach. Rogers replaces Nolan Smith, who left to become the head coach at Tennessee State. This is Rogers' first ...

The 2025-26 NBA regular season is nearly upon us (WOOHOO! BASKETBALL BACK!). And that, in turn, means that fantasy basketball is fast approaching and you need to prepare for drafts. You know who the ...

Winning NBA rights was only the start for NBCUniversal. Now the company needs to get viewers to watch dozens of games slated for broadcast across NBC and Peacock. At the company’s 30 Rockefeller Plaza ...

NBA announces multi-platform streaming offering and exclusive content on NBA starting Oct. 15, all accessible via the NBA App. Official release The Suns and Cavs will square off on New Year’s Day as ...

The rapper composed the theme alongside musicians James Poyser and Karriem Riggins. By Ethan Millman Music Editor Common made the theme, titled “Victory,” alongside musicians James Poyser and Karriem ...