If you aren't using a foundation primer yet, you are missing out. Foundation primers prolong the wear of your foundation, not ...

There’s nothing more annoying than your make-up not lasting – thankfully, these affordable primers and setting sprays have ...

The best Black Friday makeup deals to to expect in 2025 – as well as some early live deals – from brands like L'Oreal and NYX ...

The Bobbi Brown Primer is favoured by makeup artists and casual wearers alike for it's vitamin-rich properties, moisturising effects and ability to create the ideal makeup base ...

Black Friday may be yet to officially start, but there's nothing stopping Amazon from launching some hot deals on some of our ...

Before joining InStyle, Allison worked as a reporter for a local newspaper in Nanuet, New York, as well as a beauty writer for Exhibit A, an online lifestyle publication. She is also a former Sephora ...

POV Beauty started with five streamlined skincare products created to enhance customers' natural glow while prepping their faces for makeup. This week, the brand entered new territory with the release ...

Anyone with hooded eyes will understand the struggle of applying eye makeup. Whether your eyeliner disappears the second you open your eyes or your carefully blended shadow smudges into the crease by ...

When Red's beauty director, Alex, brought up eyeshadow in a recent planning meeting, lively conversation ensued. 'I never wear eyeshadow, really. Only when I'm going out,' said Red's senior fashion ...

Wonderskin’s Hyper-Bond Serum Foundation is the best skin tint of 2025, per a beauty editor. Shop the blurring, pore-erasing complexion product on Amazon for $42.