POV Beauty started with five streamlined skincare products created to enhance customers' natural glow while prepping their faces for makeup. This week, the brand entered new territory with the release ...

In this tutorial, I demonstrate a colorful eye look featuring soft smokey shades on the lower lash line, yellow in the ...

Parade rounded up the best spellbinding witch makeup looks and spoke to the makeup artists behind the concepts to get all ...

No makeup enthusiast’s assortment is complete without liquid eyeliners. They provide unparalleled precision and intensity, surpassing pencil and gel liners. Liquid eyeliners come in a variety of ...

Not to be dramatic, but this Rare Beauty liner is basically my personality at this point. I've probably been on the hunt for the best eyeliner for about five or six years, and I may have found my ...

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Doll up your lips in plush and vibrant color! NYX Professional Makeup’s Liquid Suede Cream Lipstick glides on and sets into a striking matte finish. Velvety soft and waterproof, this long-lasting ...

The most expensive product on the list is $35 PUMPKIN spice season is upon us, and the fall scent has infiltrated almost every beauty industry area. For less than $10 ...

I love swiping on a thin layer of flattering berry or chocolate color on my lips for a dash of ‘90s soft glam, but one too many instances of lipstick on teeth has convinced me that I need to clean up ...