Image by Radhika86 from Pixabay. Over more than four decades in healthcare marketing and senior management, I’ve learned that hospitals and health systems often misunderstand what truly drives market ...

In the context of aging populations worldwide, the incidence of orthopedic diseases such as osteoporosis, osteoarthritis, impaired fracture healing, ...

Successful marketing today relies on strategy that blends creativity, timing, and precision. Every campaign must connect business goals with consumer behavior in a constantly changing digital world.

To paraphrase Patrick Swayze in "Dirty Dancing," nobody puts Generation X in a corner. But some financial advisors are still hesitant when it comes to distinguishing and prioritizing the demographic ...

Hi! I'm Dominique Leh, your Neighborhood Reporter for Waco and Baylor University. WACO, Texas (KXXV) — Local business owners and content creators have an opportunity to connect and learn at an ...

The mortgage business operates on trust and relationships, but in today’s market, referrals and word of mouth alone are insufficient to maintain a strong pipeline. With digital-first lenders competing ...

Network marketing, also known as multi-level marketing (MLR), is a business model that relies on person-to-person sales by independent representatives, often working from home. Network marketing ...

Disclaimer: This article is intended for US audiences. As cybersecurity threats become more sophisticated, organizations need advanced strategies to protect their networks. The zero-trust model offers ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Dearborn — When economic indicators flash warnings, companies often look to cut costs even in places like advertising, but Ford Motor Co. on Wednesday launched a new global marketing strategy with the ...