A new coffee shop in Livonia or a tech start up in Detroit - all of the small businesses start with a bright idea, but it ...

Over the next four weeks, our financial expert Barry Bigelow is going to break down the key steps into turning a great idea into a real business.

How do firms decide if a new product idea is worth pursuing? Well there are a number of ways to decide, but a simple straightforward way to determine if your company should make a new product is to ...