Is a maximal or traditional running shoe best for you? Checkout how HOKA vs Nike compare in different models, style and fit.

Nike isn’t pitching this to marathon elites. Project Amplify is aimed at everyday runners, the 10- to 12-minute milers, and anyone who spends long periods on their feet. The goal is to make running, ...

Forward-looking: Nike aims to blend advanced technology with traditional fitness apparel and sportswear. Among the company's most intriguing innovations is a new piece of assistive technology designed ...

Nike’s turnaround strategy hinges on convincing consumers—and investors—that the company is at the forefront of innovation in sports apparel.

Nike CEO Elliott Hill on Tuesday announced the company has renamed its corporate headquarters in honor of co-founder Phil Knight. The 400-acre headquarters in Beaverton will now be known as the Philip ...

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LeBron James is entering his 23rd season in the NBA, making unprecedented history for the Los Angeles Lakers as they look to add another championship to their historic franchise. Known as “The Chosen ...

Nike has been at the forefront of basketball footwear and technology for over 50 years and even into 2026, the sneaker giant continues to reinvent the game while outfitting the most elite athletes on ...

If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. Available for $210 on nike.com, the Nike LeBron XXIII “Miami ...

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. Nike has been responsible for some of the most ...

Buyers say these futuristic Nike Air Max shoes are “incredibly comfortable,” and right now you can score a pair for 41% off at JD Sports. Athlon Sports aims to feature only the best products and ...

In early September 2025, a rumor started online that the company Nike donated face masks to U.S. Immigration and Customs Enforcement (ICE) for free, prompting a call for a boycott against the sports ...