Nike is working on a "footwear system" that will be like an e-bike for the lower part of your legs, making you go faster and farther, with less effort ...

Nike is no stranger to a unique footwear concept, be it self-lacing shoes or a "Hyperboot" that can speed up recovery. The company claims its Project Amplify and new "neuroscience-based" footwear take ...

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Five NBA championships. Two Olympic gold medals. An 18-time All-Star, with more than 33,000 points to his name (not to mention one 81-point game). Just about any professional basketball player in ...

Project Amplify is Nike’s latest attempt to put some spring in your step with help from a powered mechanism that enhances the natural movement of the human ankle and lower leg. Or, you can strap on ...

Nike’s Vomero 18, released earlier this year ostensibly in direct response to Hoka’s success with maximalist sneakers, has been nothing short of a sensation for the sportswear giant. Just months after ...

New ‘neuroscience-based’ shoes have 22 foam nodes in each sole that Nike says will ‘reawaken the foot.’ New ‘neuroscience-based’ shoes have 22 foam nodes in each sole that Nike says will ‘reawaken the ...

Forward-looking: Nike aims to blend advanced technology with traditional fitness apparel and sportswear. Among the company's most intriguing innovations is a new piece of assistive technology designed ...

There’s not a more fairy-tale story in business. Nike CEO Elliott Hill began as an intern. Worked about every job imaginable at the company. He left in 2020 shortly after John Donahoe was brought in ...

I slip on a pair of Nike running shoes. I clip a chunk of metal to the heel, which wraps around my lower leg like a shin guard. The battery goes on last, hugging it all like a high ankle bracelet. In ...

The Nike Therma-FIT Air Milano Jacket will make its debut at the 2026 Olympic winter games in Italy. The Nike Therma-FIT Air Milano Jacket will make its debut at the 2026 Olympic winter games in ...

Not since the introduction of the original Nike Pegasus running shoe in 1982 has there been a more anticipated running shoe from the Swoosh. The Nike Pegasus Premium draws inspiration and use from ...