Shoes are Nike’s bread and butter and this year has seen plenty of them. From the record-setting Alphafly 3 to the brand’s exclusive collab with Hyperice, it’d be fair to say the Swoosh put its best ...

For better or worse, Nike’s Air Monarch IV is the stuff of legend. Cheap, utilitarian and ugly as sin (almost proudly so), the early-2000s design helped define the “dad shoe” aesthetic. Today, it ...

The renewed emphasis on innovation is the cornerstone of chief executive Elliott Hill’s turnaround strategy. He returned to the sportswear behemoth 12 months ago – ending a four year retirement – and ...

New ‘neuroscience-based’ shoes have 22 foam nodes in each sole that Nike says will ‘reawaken the foot.’ New ‘neuroscience-based’ shoes have 22 foam nodes in each sole that Nike says will ‘reawaken the ...

So far, common shoemaker practice in helping runners go faster is to make footwear lighter without compromising rigidity and grip. Now, Nike has unveiled Project Amplify, the world’s first powered ...

New motorised footwear system gives everyday runners a powered boost to move farther In October 2025, Nike pulled back the curtain on a bold new chapter in its innovation story: Project Amplify, ...

UNDATED (WKRC/CNN Newsource) - Nike has introduced "Project Amplify," a groundbreaking shoe designed to help people run and walk faster and farther. The company has partnered with a robotics firm to ...

If the Nike Vaporfly Next% super running shoes caused a controversy for pushing Eliud Kipchoge under two-hours in the marathon, we can’t imagine World Athletics is going to be on board with the ...

Project Amplify uses a robotic brace to boost your walking speed, with commuters in mind instead of pros. Project Amplify uses a robotic brace to boost your walking speed, with commuters in mind ...

Nike’s turnaround strategy hinges on convincing consumers—and investors—that the company is at the forefront of innovation in sports apparel.

It takes a lot to put a smile on my face. I’m skeptical by nature and am always trying to cut through any marketing jargon to determine if something lives up to the claims. It’s probably why I’ve ...

Project Amplify is Nike’s latest attempt to put some spring in your step with help from a powered mechanism that enhances the natural movement of the human ankle and lower leg. Or, you can strap on ...