Forbes contributors publish independent expert analyses and insights. Tiana Randall is a writer whose work intersects style and sports.

Nike has announced Project Amplify, a new powered footwear system designed to make running and walking easier for everyday athletes. Unlike gear for professional runners, this system gives a gentle ...

Forward-looking: Nike aims to blend advanced technology with traditional fitness apparel and sportswear. Among the company's most intriguing innovations is a new piece of assistive technology designed ...

Puma is reorganizing its direct-to-consumer business. On Thursday, the German athletic company named Ronald Reijmers as vice president of global retail starting Nov. 1, a position in which he will ...

If the Nike Vaporfly Next% super running shoes caused a controversy for pushing Eliud Kipchoge under two-hours in the marathon, we can’t imagine World Athletics is going to be on board with the ...

Another season, another trainer trend, this time in the shape of Nike Shox R4, a pair of shoes you might be intimately familiar with from the Noughties if you’re old enough to remember such a time.

Martine Rose has built her career on putting a twist on the familiar. Other designers chase perfection. She finds beauty in, well, imperfection. Tailoring gets warped into something left-field.

The stage is set for not only the debut of the 2025-26 NBA season, which kicks off tonight, but the MLB World Series as well. Amidst the high-intensity sports action is another stacked lineup of ...

NIKE, Inc. engages in the design, development, marketing, and sale of athletic footwear, apparel, accessories, equipment, and services. It operates through the ...

If your Instagram feed looks anything like mine, you’ve probably noticed the shoe of the moment: low, sleek, and effortlessly cool. It’s got the comfort of a ballet flat but enough structure to ...

Athletic footwear and apparel company Nike filmed commercials for basketball products in the South Gym from 7 a.m. to 7:30 p.m. Friday, Oct. 3. A model and former athlete participating in the shoot ...

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